real estate agents – all demographics and experience levels. They can be with an affiliated brand or outside our network of brands.
buyer agents
seller agent
User Research Notes:
Agents are likely to change brokerages semi-regularly at most (up to a few times a year), about 30% of agents stay in their brokerage for 10 years or more.
Of those agents, it appears that when they change brokerages its generally to change brand affiliation with over 85% changing brands when moving to a new company.
All offices within a Brokerage, and by extension all agents within that brokerage, are associated to a single brand (ex: C21, Sotheby’s)
Agents with an unaffiliated brokerage may be with an unaffiliated national or regional brand, or may be stand-alone organizations (ie: “mom and pop”).
