I collaborated with Laird and Partners to create a new flash intro/micro site for the DKNY 2005 fall line, it tied in with a direct mailer that visually matched the virtual experience. Each product within the virtual “spreads” could be clicked to go directly to the item to purchase it.
I helped to define and create the overall functionality and design for the major elements in Flash, and developed the product info pop-up windows used throughout to highlight products and link to the internal website products page.
