The Problem:
FitLinxx was having a problem with their activity and health tracking website Actihealth.com, with 63% of new members being unable to successfully create an account. How can we improve this web experience?
Tactics:
I conducted a holistic system analysis to identify device behavior and reviewed the existing web interface.
Findings:
The existing web interface was too long and cumbersome, with error messaging too difficult to discover at times. Device onboarding requirements needed more contextual visual cues to be clearly understood by new users.
Results:
- FitLinxx implemented a new 3 step process for account creation, with clear and consumable steps, improved discoverability, and contextual assistance and feedback when needed. This resulted in a 94% success rate for onboarding new members.
