Project “APEX” Case Study: Agent Contact Management (3/3)

The Impact from the Solution:

Avg. # Required Systems Avg. Time on Task (minutes) Feature Sentiment Score
Overall: reduced by 4 systems Overall: Saved 4.1 minutes Overall: improved by 14.9 points

Key Take-Aways:

As these users spanned across a few brands, the number of systems required of them individually varied a bit and were averaged for these results. 

Key tasks were improved by 4.1 minutes in total – however as the current systems required doing these tasks for multiple systems, the 2 data entry related tasks time would be compounded by the number of systems (if it takes 4 minutes to perform a task and a user needs to enter it into 7 systems, those tasks could take 28 minutes each in total). Considering adding and editing contacts can happen somewhat frequently, this was a major improvement.

An overall increase in sentiment to the individual features was reported in the related key areas of the application, however note that contact syncing and privacy settings were not available in their current systems.

User Testimonials/Quotes:

“I love being able to sync my existing client contacts from my personal systems, that really helps clear up the noise!”
– Agent #5